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Careers with this subject
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Key features
- Industry-focused, practical experience: From day one, you’ll bridge the gap between theory and practice by engaging with real businesses, working on live campaigns, and responding to today’s market challenges. Through interactive workshops and real-world projects, you'll gain hands-on experience while working alongside industry professionals.
- Work on real challenges: You’ll solve actual business problems, partnering with real firms and real clients. This means developing core skills and competencies through direct, practical engagement, ensuring that you’re prepared to thrive in a competitive, fast-paced environment.
- Develop responsible digital marketers: In today’s world, ethical and sustainable practices are critical to long-term success. This programme is designed to nurture responsible digital marketers, emphasising the importance of integrity, transparency, and sustainability in your campaigns. You'll learn how to create impactful marketing strategies that are not only innovative but also socially and ethically responsible - an increasingly essential skill in the modern marketplace.
- Global exposure through collaborative learning: The programme combines dynamic lectures, high-energy seminars, and small-group work that can take you across borders. By engaging with diverse, global perspectives, you’ll be equipped to manage international digital marketing challenges with confidence and responsibility.
Course details
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Year 1
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Assessment against learning outcomes is conducted predominantly through completion of coursework. You are introduced to and explore a diverse range of topics and perspectives that examine business and society’s relationship with digital marketing. In addition, you develop personal skills that are vital for individuals seeking to work in this field.The design of our postgraduate programmes focuses on four taught modules and a capstone project. We believe that simplicity in programme design provides you with a better learning experience. The dynamic and challenging nature of contemporary business does not isolate concepts into small packages – and neither do our programmes. This approach links concepts together as they are in the real world, and enables you to focus in on what really matters.
Core modules
MKT7001
Marketing and StrategyIn this module, you will develop an understanding of the role of marketing and strategy in a range of contemporary organisations, examining the major themes within the marketing arena to enable you to evaluate and recommend appropriate actions to fulfil objectives. The module introduces key concepts and frameworks of strategy which will develop your ability to apply appropriate analytical techniques used in strategic decision-making. You will explore the relationships between marketing and strategy and other business functions, using case studies to provide an integrative perspective on aspects of marketing and strategy within organisations.
MKT7002
Digital MarketingYou will examine the constantly changing nature of digital marketing, looking at the origins of the discipline in the context of early e-commerce and moving into the current day. Focusing on the leading edge of technology and practice, you will explore how digital marketing impacts on a whole range of other disciplines, such as “traditional” marketing, management, international business and business strategy.
MKT7003
Digital Analytics and Marketing ResearchIn this module you will learn how to deploy and evaluate data analytics and develop expertise to be able to engage in effective market research.
MKT7004
Social Media Theory and PracticeThis module exposes students to key concepts and theories relating to online communities and social networking. The module will provide the academic and conceptual basis for the development of effective social media engagement strategies such as, social media user behaviour, online community and personalisation.
PBS7000
Capstone ProjectIn this capstone project, you will synthesise and apply learning from the taught element of the programme to a project of your choosing. There is scope for you to undertake a broad range of project types, including consultancy, business analysis, business development or academic study.
Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.
The following programme specification represents the latest programme structure and may be subject to change:
Entry requirements
Fees, costs and funding
New student | 2024-2025 | 2025-2026 |
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Home | £11,600 | £11,950 |
International | £18,400 | £18,950 |
Part time (Home) | £640 | £660 |
Postgraduate scholarships for international students
How to apply
When to apply
Before you apply
- evidence of qualifications (degree certificates or transcripts), with translations if not in English, to show that you meet, or expect to meet the entry requirements
- evidence of English language proficiency, if English is not your first language
- a personal statement of approximately 250-400 words about the reasons for your interest in the course and outlining the nature of previous and current related experience. You can write this into the online application form, or include it as a separate document
- your curriculum vitae or résumé, including details of relevant professional/voluntary experience, professional registration/s and visa status for overseas workers
- proof of sponsorship, if applicable.
Disability Inclusion Services
International students
Submitting an application
What happens after I apply?
Telephone: +44 1752 585858
Email: admissions@plymouth.ac.uk
Admissions policy
Progression routes
International progression routes
Accreditation
On this course you will
Meet our experts
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Dr Hanne Knight
Lecturer in Marketing
Programme Leader, highly experienced in research and sustainability marketing
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Dr Christopher Agyapong Siaw
Lecturer in Marketing
Taught extensively across marketing, management and strategy disciplines
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Dr Ben Siu
Lecturer in Marketing (Education)
Extensive industry experience with connections to local businesses
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Andrew Morton
Lecturer in Marketing (Education)
Teaching interests include online consumer behaviour and corporate culture
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Dr John White
Associate Professor (Senior Lecturer)
Research interest include brand building, retro-branding and agri-food marketing
Plymouth Business School
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?Accredited by the International Accreditation Council for Business Education (IACBE)
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?Committed to social, economic and environmental responsibility
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?Supporting the internationally recognised focus on sustainability and social purpose of the University
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?Leading business ready graduates onto a successful career and happy life
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?Supporting graduates to make informed choices based on current economic and market trends
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?Building students resilience and confidence
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?Promoting practical skills development
A new home to cultivate business leaders
Watch our video visualising what the new building will look like.