The Global Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Hanne's work contributes towards the following SDG(s):
About Hanne
Hanne is a Lecturer in Marketing and programme leader for the MSc Digital and Social Media Marketing. She teaches various modules at both undergraduate and postgraduate levels, specializing in digital marketing and responsible business. Hanne has significant expertise in supervising dissertations, ranging from undergraduate to PhD level. In addition to her academic role, Hanne is actively involved in the wider community.
She has served as a board member and trustee for various organizations, providing her extensive experience and guidance. She also consults charities, social enterprises, and regional small and medium-sized enterprises (SMEs), contributing her expertise to help them succeed.
Hanne's research primarily revolves around sustainability communication. Specifically, she has been investigating the use of digital channels as a means to communicate sustainability-related topics. One particular area of focus in her recent work is the problem of misinformation about sustainability being spread through social media platforms. She presented her latest findings at the EMAC conference, the largest marketing conference in Europe. Her research compared information shared by humans to that generated by Artificial Intelligence (AI) on social networking sites. The study shed light on the issue of sustainability misinformation and its prevalence in digital spaces.
Currently, Hanne has applied for a research grant from the AHRC (Arts and Humanities Research Council) to further expand her investigations into the role of AI in combatting false sustainability information on social networking sites. Her proposed research will delve into how individuals' socio-economic backgrounds influence their engagement with sustainability-related information. Overall, Hanne's research aims to contribute to a better understanding of sustainability communication, particularly in the context of digital platforms, and to develop strategies to combat misinformation and promote accurate sustainability information.
Hanne's book 'Digital Marketing in Practice - Design, implement and measure effective campaigns' has been published by Kogan Page in March 2023. She has been invited to speak at a number of universities across the UK and internationally.
Supervised Research Degrees
Hanne has supervised more than 50 undergraduate students, 50 postgraduate and 1 PhD to completion. She is currently supervising 5 PhD students with several new PhD students to start under her supervision in the next academic year.
Teaching
Hanne specializes in teaching undergraduate (UG) and postgraduate (PG) subjects, with a specific focus on digital marketing and sustainable business. She thoroughly enjoys teaching and prioritizes instilling responsible decision-making skills in her students. She strives to incorporate this passion into all aspects of her teaching. Whenever possible, she integrates new technologies into the classroom to equip students with the necessary skills for the future job market.
One of her key objectives is to expose students to the practicalities of the business world. To achieve this she invites guest speakers, organizes seminars and workshops, and collaborates with real clients. By doing so, she aims to provide students with firsthand business experiences and insights.
Since 2019, Hanne has been programme leader for the MSc in Digital and Social Media Marketing at the University of Plymouth. She also acts as programme leader for the same programme at HKU Space, in Honk Kong. Her responsibility include assuring quality delivery, management of staff and resources as well as chairing committees and programme meetings. He role included a complete restructure of the programme to 30 credit modules as well as a smooth transition to becoming a programme with two entries a year (September and January start). Hanne is actively involved in the recruitment of students and since her involvement as programme leader, student numbers have increased from a yearly intake of around 12 students to an annual student body of around 80 students.
Hanne has extensive experience of teaching as flying faculty. She has delivered 'Current issues in Management' at the NSBM Green University in Colombo, Sri Lanka on several occasions to more than 500 students.
The following list outlines some of the subjects Hanne is interested in teaching.
- Digital Marketing
- Social Media Marketing
- Innovation and New Product Development
- Sustainable solutions
- Business Ethics
- Current issues in Management
