FdSc International Tourism Management

CITY1131
Customer Relationship Marketing

This module introduces students to the basic principles of marketing and their application in a hospitality, events and tourism context. marketing is at the heart of every organisation’s activities. It is also of growing importance in the non-commercial, public and voluntary sectors. The customer’s needs and expectations will also be introduced along with the tools and techniques used in the modern marketing industry.

CITY1132
International Tourism & Sustainability

This module explores the organisation, structure and interdependency of the travel and tourism industry, with a focus on the environmental, political, social and cultural impacts that this has internationally. It will examine case studies and discuss the economic and moral impact tourists have in a given area and highlight their sustainability problems and initiatives.

CITY1137
Alternative Tourism

This module provides the opportunity for students to investigate the increasingly wide range of tourism activity outside the more conventional, mainstream provision of mass packaged tourism. The definition of alternative tourism is an all-encompassing term covering such specialist areas as ecotourism, ethno-tourism and many forms of adventure tourism, in contrast to mainstream mass tourism.

CITY1139
Spa & Resort Management

This module introduces the topic of spa and resort management and its impact on the hospitality and tourism industry. It examines the wellbeing sector and of contemporary spa and resort management. It informs the students of the growth of the sector and addresses the business opportunities this provides

CITY1136
Destination Management

Destination management is the coordinated management of all elements that make up a destination, including the attractions, amenities, access, marketing and pricing. This module investigates the challenges of destination management and discusses what makes a successful destination in the global and local contexts of the tourism industry.

CITY1130
Business Performance & Enterprise

In the hospitality, events and tourism industry, potential managers need to have an understanding of the principles of managing business performance including techniques or strategies used and their impact on decision making from a financial perspective. This module will examine these principles and apply them to case studies within the sector.

CITY1133
Leadership and Personal Development Skills

The aim of this module is to give learners a general understanding of the management and leadership issues within the tourism, events and hospitality industry. This module will identify theories on leadership, team development, and motivation, which will give learners an insight into their own motivation and leadership styles as learners develop their personal development plans (PDP).

CITY2144
The Hospitality, Tourism & Events Customer Experience

This module examines key aspects of customer service provision within the hotel, tourism and events sector, and evaluates the methods by which organisations manage both customer services and the development of relationships. The module will consider methods employed by organisations, skills required by staff, the use of appropriate technology and quality initiatives used to develop excellence.

CITY2145
Managing People

This module explores essential theories, attributes, skills, approaches and strategies which contribute to the effective management of the employer/employee relationship. It looks at practical considerations of the management of people in the Hospitality, Tourism & Events sector and develops the employability skills required by the future managers and leaders in the sector.

CITY2142
Research Methods in Hospitality, Tourism & Events Management

CITY2143
Staging Events

This module offers students the opportunity to plan, organise and manage events in the hospitality, events and tourism sector. The module is designed to develop the academic, organisational and reflective skills necessary to be an effective event manager. Concepts of employability and team dynamics in relation to staging events enables learners to gain an understanding of the opportunities that exist for future employment.

CITY2148
Visitor Attraction Management

This module gives students a broad understanding of the nature, development and management of visitor attractions, highlighting the importance within the sector and investigating the key issues. It identifies the range and importance of visitor attractions within the international tourism sector and investigates the types of tourist and the theories of tourist motivation.

CITY2152
Cruise Operations

This module explores and evaluates the cruise industry. It will examine the growing demand for cruise holidays and analyse the supply side of the market which is characterised by the innovative development and design to attract different market segments

CITY2153
Managing Aviation Services

This module will explore the nature and characteristics of the aviation industry and examine the organisations that form part of its structure. The many and diverse roles within aviation range from highly technical jobs such as pilots to the role of cabin crew and it is important that everyone collaborates to contribute to the safety and success of this industry.

CITY2149
Contemporary issues in Tourism Management

The aim of this module is to develop the learners understanding of tour operations management including the stages involved in creating holidays, brochures, methods of distribution and strategic decision-making. Furthermore it examines the rationale and different approaches to tour operating linked to current and future issues and impacts of tourism.