FdSc Hospitality and Hotel Management

CITY1131
Customer Relationship Marketing

This module introduces students to the basic principles of marketing and their application in a hospitality, events and tourism context. marketing is at the heart of every organisation’s activities. It is also of growing importance in the non-commercial, public and voluntary sectors. The customer’s needs and expectations will also be introduced along with the tools and techniques used in the modern marketing industry.

CITY1132
International Tourism & Sustainability

This module explores the organisation, structure and interdependency of the travel and tourism industry, with a focus on the environmental, political, social and cultural impacts that this has internationally. It will examine case studies and discuss the economic and moral impact tourists have in a given area and highlight their sustainability problems and initiatives.

CITY1134
Restaurant Operations

This module enables the student to understand the complexities of restaurant management and demonstrate an understanding of theory into practice in restaurant environments

CITY1135
Accommodation Management

This module develops the theoretical understanding behind the range of accommodation now available and how this functions within the context of hospitality and hotel management. The systems and organisational procedures required for the management of rooms division are identified and underpinned by the need for quality provision and high standards of customer service.

CITY1130
Business Performance & Enterprise

In the hospitality, events and tourism industry, potential managers need to have an understanding of the principles of managing business performance including techniques or strategies used and their impact on decision making from a financial perspective. This module will examine these principles and apply them to case studies within the sector.

CITY1133
Leadership and Personal Development Skills

The aim of this module is to give learners a general understanding of the management and leadership issues within the tourism, events and hospitality industry. This module will identify theories on leadership, team development, and motivation, which will give learners an insight into their own motivation and leadership styles as learners develop their personal development plans (PDP).

CITY2144
The Hospitality, Tourism & Events Customer Experience

This module examines key aspects of customer service provision within the hotel, tourism and events sector, and evaluates the methods by which organisations manage both customer services and the development of relationships. The module will consider methods employed by organisations, skills required by staff, the use of appropriate technology and quality initiatives used to develop excellence.

CITY2145
Managing People

This module explores essential theories, attributes, skills, approaches and strategies which contribute to the effective management of the employer/employee relationship. It looks at practical considerations of the management of people in the Hospitality, Tourism & Events sector and develops the employability skills required by the future managers and leaders in the sector.

CITY2142
Research Methods in Hospitality, Tourism & Events Management

CITY2143
Staging Events

This module offers students the opportunity to plan, organise and manage events in the hospitality, events and tourism sector. The module is designed to develop the academic, organisational and reflective skills necessary to be an effective event manager. Concepts of employability and team dynamics in relation to staging events enables learners to gain an understanding of the opportunities that exist for future employment.

CITY2146
Contemporary Issues in the Hospitality Industry

The purpose of this module is to identify and analyse a number of contemporary issues and the effects and implications for the hospitality industry. It furthermore develops a range of established management techniques and demonstrates their relevance within current and future planning for a hospitality business.

CITY2147
Environmental Management in the Hospitality Industry

This module will identify the environmental issues relevant to the hospitality sector and to evaluate legislative, economic and ethical perspectives. All stakeholders have a responsibility to contribute to sustainable forms of development that allow the hospitality and hotel sector to continue to grow whilst minimising the damage to the planet. This module analyses these responsibilities.