Key features
This 20-credit masters-level distance learning module will provide you with knowledge of the key issues associated with developing services within the NHS or in social enterprises or independent practice.
It explores the concepts of marketing, entrepreneurship and innovation relating to independent practice, social enterprise, charitable organisations and services within the NHS with a view to helping you develop the skills to put together your own business plan.
You will gain an understanding of the healthcare market and competitors for services and have the opportunity to explore innovative and entrepreneurial practices in healthcare delivery.
You will also examine the law and policy related to your area of interest.