Xiazhao Chen

Academic profile

Dr Xiazhao Chen

Lecturer in Marketing
Plymouth Business School (Faculty of Arts, Humanities and Business)

The Global Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Xiazhao's work contributes towards the following SDG(s):

Goal 12: SDG 12 - Responsible Consumption and Production

About Xiazhao

Lecturer in Marketing 

Supervised Research Degrees

  • Peart, N., 2023. Talent Management in the Hospitality Management (Director of Studies) 
  • Lu, X., 2021. The Antecedents of Travel Intention for Perceived Memorable Destination Wedding Experience. (2nd Supervisor) 

Teaching

 

  • Consumer Behaviour: Decision-Making Process 
  • Digital Marketing 
  • Tourism Experience 
  • Strategic Management 
  • International Marketing 
  • Trends and Revenue Management in Hospitality
  • Game Theory Application

 

Contact Xiazhao