The Global Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Shaofeng's work contributes towards the following SDG(s):

About Shaofeng

• Deputy Director of Doctoral College
• Professor of Operations Management and Decision Making 
• Research Lead - Product and Service Value Chain Group
• Author for book "Knowledge Management: An Interdisciplinary Approach for Business Decisions", available on Amazon (printed and kindle versions). The book is also published in Chinese.
• Editor-in-Chief: International Journal of Decision Support System Technology
• Follow me on twitter @ShaofengUK, LinkedIn, ResearchGate
• Research grants:
  
  • 2022-2026, UKRI project " Nurturing future Black, Asian and minority ethnic female professors (Generation Delta)", funded by Research England and Office of Students, £797,264, coordinated by University of Leeds, partners including Plymouth, Goldsmiths, Reading, Sheffield and Sunderland Universities. Project website: generationdelta.leeds.ac.uk
  • 2022-2024, UK Royal Society funded project “Water for sustainability: from precision measurement of soil water content to data-driven decision support”. Funded under International Exchanges 2021 Cost Share (NSFC) scheme.
  • 2021-2022, UK government funded project “Devon Agri-Tech Alliance (DATA)”, under Community Renewal Fund, project value, £503,318, coordinated by Devon County Council, partners including Plymouth University, Duchy College and West Devon Business Information Point.
  • 2016-2022, Horizon 2020 project "Enhancing and implementing knowledge based ICT solutions within high risk and uncertain conditions for agriculture production systems (RUC-APS)", funded by European Commission under Marie Curie RISE scheme, €1.3M (WP leader).
  • 2017-2021, Horizon 2020 project Blood Biomarker-based Diagnostic Tools for Early Stage Alzheimer's Disease (BBDiag)", funded by European Commission under Marie Curie ETN scheme, €3.5M (Co-ordinaor: Professor Genhua Pan from University of Plymouth).
  • 2018-2022, EUHorizon 2020 project “An Integrated Platform for Developing Brain CANcerDiagnostic Techniques (AiPBAND)”, funded by European Commission under Marie Curie ETN scheme, €3.7M (Co-ordinator: Dr Xingzhong Li from University of Plymouth). 
  • 2019-2021, UK British Council funded project "Developing capacity and research network on circular economy and Industry 4.0 driven sustainable solutions for reducing food waste in supply chains in Turkey", funded by Newton Fund, £32,000 (Co-ordinator: Dr Sachin Kumar). 
  • 2017-2019, EU Erasmus Plus project “Innovating youth work to foster youth active citizenship, entrepreneurship and employability (YOU-ACE)”, €197,925 (Plymouth PI: Dr Jonathan Moizer). 
  • 2015-2018, Horizon 2020 project "Innovative Quality of Experience Management in Emerging Multimedia Services (QoE-Net)", funded by European Commission under Marie Curie ETN scheme, €3.1M for the project (€547K to Plymouth, with Dr Lingfen Sun as WP leader and Professor Emmanuel Ifeachor).
  • 2015-2017, Post-doc Knowledge Transfer Partnership project Researching, evaluating and embedding sustainable technologies into Construction industry", funded by Innovate UK/EPSRC and Wates Construction, £146,000 (with Professor Steve Goodhew as Academic Lead). Link to project release on the KTP Associate, Dr Zainab Dangana
  • 2014-2016, EU Erasmus Plus KA2 project Developing online tools to foster entrepreneurship in retail sector for young people (LET IT BE PROJECT)", funded by European Commission, €120,832. Full details on the project website
  • 2013-2014, " Exploring innovative approaches to experiential teaching and learning in Management Decision Making education", funded by UK Higher Education Academy (HEA).
  • 2013, Invited Professor, fully funded by French National Research Institute IRIT at the University of Toulouse, with Professor Pascale Zarate.

Supervised Research Degrees

• Using social network analytics to enhance business intelligence and decision making in food supply chain chains. Guoste Pivoraite (funded DTA).
• Adoption of blockchain technology for sustainable food security: drivers, barriers and potential solutions for agri-food supply chain in Nigeria . Ruth Goma
• Peer learning to support the creation of closed-loop social value networks in food sharing communities. Xinyi Li (Generation Delta Champion)
• The Impact of effective use of Big Data Analytics on drilling operation’s performance in the upstream of the Oil and Gas value chain. Mohammad Jrakhi.
• Innovative business model addressing the full value circle for technology development in brain cancer diagnosis and healthcare. Aira Ong (Marie Curie Fellow).
• The Impact of sociocultural factors on consumers’ attitudes towards social media advertising and purchase intention within the luxury clothing industry. Lamis Aldawish. (Co-supervisor)
• Analyzing The Dimensions of Relationship Marketing to Enhance Sustainable Competitive Advantage (SCA) in Ghanaian Cocoa Industry, Richard Asante (Co-supervisor)

Teaching

At undergraduate, postgraduate, MBA and DBA levels: 

• Knowledge management and decision making
• Management Decision Making 
• Operations Management
• Sustainable Supply Chain Management
• Business in Context
• Business Intelligence (BI) and Enterprise Resource Planning (ERP) Systems 
• Applying Theory to Practice (for DBA degree)
• Research Methods for Business Students

Award from UK HEA:
Higher Education Academy (HEA) seminar series, workshop on "Exploring innovative approaches to experiential teaching and learning in Management Decision Making education". 

Contact Shaofeng

( Room 405e, Cookworthy Building, Drake Circus, Plymouth, PL4 8AA
+44 1752 585721
shaofeng.liu@plymouth.ac.uk

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