Shaofeng Liu

Academic profile

Professor Shaofeng Liu


The Global Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Shaofeng's work contributes towards the following SDG(s):

Goal 02: SDG 2 - Zero HungerGoal 03: SDG 3 - Good Health and Well-beingGoal 04: SDG 4 - Quality EducationGoal 07: SDG 7 - Affordable and Clean EnergyGoal 08: SDG 8 - Decent Work and Economic GrowthGoal 09: SDG 9 - Industry, Innovation, and InfrastructureGoal 11: SDG 11 - Sustainable Cities and CommunitiesGoal 12: SDG 12 - Responsible Consumption and ProductionGoal 15: SDG 15 - Life on LandGoal 16: SDG 16 - Peace, Justice and Strong InstitutionsGoal 17: SDG 17 - Partnerships for the Goals

About Shaofeng

Supervised Research Degrees

Have supervised more than ten PhD students to successful completion. Some current PhD projects:
  • Using social network analytics to enhance business intelligence and decision making in food supply chain chains. Guoste Pivoraite (funded DTA).
  • Adoption of blockchain technology for sustainable food security: drivers, barriers and potential solutions for agri-food supply chain in Nigeria . Ruth Goma
  • Peer learning to support the creation of closed-loop social value networks in food sharing communities. Xinyi Li (Generation Delta Champion)
  • The Impact of effective use of Big Data Analytics on drilling operation’s performance in the upstream of the Oil and Gas value chain. Mohammad Jrakhi.
  • Innovative business model addressing the full value circle for technology development in brain cancer diagnosis and healthcare. Aira Ong (Marie Curie Fellow).
  • The Impact of sociocultural factors on consumers’ attitudes towards social media advertising and purchase intention within the luxury clothing industry. Lamis Aldawish. (Co-supervisor)
  • Analyzing The Dimensions of Relationship Marketing to Enhance Sustainable Competitive Advantage (SCA) in Ghanaian Cocoa Industry, Richard Asante (Co-supervisor)
For a full list of PhD programmes provided at Faculty of Arts, Humanities and Business: https://www.plymouth.ac.uk/about-us/university-structure/faculties/arts-humanities-business/research-degrees 

Teaching

At undergraduate, postgraduate, MBA and DBA levels: 

  • Knowledge management and decision making
  • Management Decision Making 
  • Operations Management
  • Sustainable Supply Chain Management
  • Business in Context
  • Business Intelligence (BI) and Enterprise Resource Planning (ERP) Systems 
  • Applying Theory to Practice (for DBA degree)
  • Research Methods for Business Students

Award from UK HEA:
Higher Education Academy (HEA) seminar series, workshop on "Exploring innovative approaches to experiential teaching and learning in Management Decision Making education". 

Contact Shaofeng

Room 405e, Cookworthy Building, Drake Circus, Plymouth, PL4 8AA
+44 1752 585721