Rong Huang

Academic profile

Dr Rong Huang

Interim Head of School
Plymouth Business School (Faculty of Arts, Humanities and Business)

Overview

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Network

Research outputs

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The Global Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Rong's work contributes towards the following SDG(s):

Goal 04: SDG 4 - Quality EducationGoal 07: SDG 7 - Affordable and Clean EnergyGoal 08: SDG 8 - Decent Work and Economic GrowthGoal 09: SDG 9 - Industry, Innovation, and InfrastructureGoal 11: SDG 11 - Sustainable Cities and CommunitiesGoal 12: SDG 12 - Responsible Consumption and ProductionGoal 17: SDG 17 - Partnerships for the Goals

About Rong

  • Associate Professor (Senior Lecturer) in Tourism Marketing
  • Guest Professor in Tianjin University of Commerce (China)
  • Senior Fellow of Higher Education Academy

Supervised Research Degrees

  • Tian, X. R (2014) "An Investigation of current system of destination management organisations: the case of China" 
  • Wight, C. A (2014) "Tracking the discourses of occupation and genocide in Lithuanian Museums and Sites of Memory"
  • Chen, Q (2016) "An investigation of the role of food tourism in promoting Chinese regions"
  • Zhang, J. H. (2020) Job motivation and Job satisfaction at International Hotel Chains in China
  • Xu, T. (2020) Decision-making process of Chinese senior travellers
  • Chen, X. Z (2022) Location strategies of multinational hotel groups in China (Director of Studies)
  • Dinc, Lokman (2022) Understanding the dynamics of the trend of dining organically in British restaurants (Director of Studies)
  • Lei, Yu (2023) Senior Travel in Guizhou (China) (Director of Studies)
  • Hammad, Ahmed (2023) Investigating the impact of charismatic leadership on employee innovative behaviour in SMEs Travel Agents in Egypt: The mediating role of employee creative voice.   (Director of Studies)
  • Yang, Xiaoshan (2024) Tourist Perceived Destination Innovativeness: a case of Hunan (China) (2nd Supervisor)

Current doctoral students: 

  • Mohamadia Alnasan Business Performance of Commercial Art Gallery in Syria (Director of Studies)   
  • Udanee Thembiliyagoda Digital marketing adoption model of SMEs travel Agents in Sri Lanka (Director of Studies)#
  • Xiaochuan Lu Developing a wedding tourism in the UK (Director of Studies)
  • Fa Wang International Postgraduate Taught Students' employability (Director of studies)
  • Jingyu Wu Tourism and Hospitality undergraduate students' employablity in Guizhou (Director of Studies)

Teaching

Undergraduate level:

  • Introduction to tourism
  • Tourism marketing
  • Film, Literary and Heritage Tourism
  • Honours project

Postgraduate level: 

  • Experience design and digital marketing
  • Tourism Destination Planning and Management
  • Capstone Project

Contact Rong

Room 327, Cookworthy Building, Drake Circus, Plymouth, PL4 8AA
+44 1752 585656