Mrs Katherine Keay

Profiles

Mrs Katherine Keay

Head of Student Recruitment and Creative Services

Student Recruitment and Creative Services (Marketing and Communications)

I have overall responsibility for all aspects of creative services and student recruitment from brand to subject level including:
  • Advertising and campaigns across the student journ
  • CRM and email communications
  • Faculty relationship management
  • Outreach and student recruitment events
  • Graphic design and animation
  • Print services
I first joined the University in 2004 in the Faculty of Health and Social Work as it was then known, working in an administration role before moving into widening participation and outreach and eventually managing a regional outreach programme before leaving the University in 2009. I went on to establish the first partnership-led health and social care immersive learning facility in the South West, managing a partnership of 15 public, private and third sector organisations from education, the emergency services and government organisations.
I then worked as a freelance consultant writing education materials and curriculum-based resources for health and social care and collaborated with organisations including St Luke's Hospice, Skills for Care and local authorities in the South West and Midlands.
Returning to the University of Plymouth in 2015, I have worked in a variety of marketing roles including faculty marketing for the Faculty of Science and Engineering, Campaigns Manager in Student Recruitment and Design and Print Manager for the University.

Qualifications

BA (Hons) Business Studies
PRINCE2 Practitioner