Commercialisation in SHAPE disciplines

Arts and humanities-led research commercialisation
Commercialisation abstract illustration
The Faculty of Arts, Humanities and Business is at the forefront of pioneering the commercialisation approaches within social sciences, humanities, and the arts for people and the economy (SHAPE) research.
This initiative showcases the innovative ways our academics transform research into sustainable impact, collaborating with partners to address modern world challenges through creative commercial models.
 

Commercialisation spotlights

Gendering the Museum

Historians with an interest in uncovering the untold stories of marginalised communities, Professor James Daybell and Dr Kit Heyam have created toolkits, along with a website and promotional material, to establish new practices, forge partnerships, and create future collaborations.
Their Gendering the Museum toolkits are changing the representation of gender in museums, galleries, and heritage settings across the UK and beyond
Oxburgh Hangings cropped
 
Headset on a child Dubit

Engaging children with digital storytelling for health, education, and entertainment

Dylan Yamada-Rice , Professor of Immersive Storytelling, a researcher and artist, specialises in digital play and children's stories, making her work a natural fit for tech companies like Dubit.
As Principal Investigator on their Innovate UK-funded project, she helped develop a mixed-reality play kit to prepare children for MRI scans, reducing the need for anaesthesia or a play therapist. The VR MRI app is now available on Google Play and the App Store.
 

Working with a justice service to embed a trauma-informed approach to diversity, equity and inclusion in probation and victim support

Dr Katie McBride and Professor Zoë James have founded Loaftin, a company that provides training, flexible consultancy support, and evaluation research to the public and third sectors.
Their research on the inclusion of marginalised communities, with specific expertise working with trans and Gypsy, Traveller and Roma people, supports the work of social enterprises like Catch22.
Diverse Team Hand Stack
 

SHAPE disciplines address global challenges associated with marine, health and sustainability through the lens of place

Through five place-based research themes, we investigate the intricate relationships between communities, the natural world, and technology.
Locally, we co-create sustainable solutions to complex problems in order to build resilient and thriving neighbourhoods, cities, and regions. This work transcends geographical, social and political boundaries to become applicable on a global level.
place-based research
SHAPE – Social Sciences, Humanities, and the Arts for People and the Economy