"With Professor Willis' research in mind, we found at Pollenize that the world of conservation and beekeeping are often hidden worlds in the urban environment. In our particular situation, our beehives are often on top of roofs, hidden gardens, or forgotten unused spaces. We wanted to create the most efficient way of revealing this world to the public, engaging communities with nature and giving them a tangible way to be involved in fighting our climate crisis.
The conclusion was interactive signage, encouraging the public to scan the QR code on the sign and tune into a live stream of the beehive internals. The live stream widget would also link the public to our shop where they can purchase our specially formulated seed recipe designed to help all pollinators, whilst doubling up as a citizen science project where people can log their sowing coordinates onto our map." Pollenize CIC