Our toolkit
These recommendations have been produced from a full thematic analysis undertaken on audio recordings from participants phase 3 technology perceptions and phase 4 co-design ideas. A thematic analysis is a method of analysing qualitative data (text produced from focus groups/interviews) which involves the systematic reviewing of text for common threads which are identified through familiarisation, initial code forming, collating codes into themes and checking and refining. All data was coded by at least 2 researchers to allow for checking of validity of interpretation.
Within the VR and physical activity platform subsections, you will also find examples of priority feature ranking. To identify these priorities, we produced feature cards (based on the feedback received during interaction sessions) which participants ranked from low priority to high priority. The ranking can be used to help inform the development of your product design to meet the end-user ‘wishlist’.
Creating a priority feature ranking may be a useful way for you to engage end-users and explore what design features of your product are of most and least importance to them. Our example rankings may be useful if relevant to your specific product, or give you an idea of how to create your own.