I find the human aspects of marketing fascinating
If I’m honest, I am curious – I love a good story – and a tad nosey. I really find the human aspects of marketing fascinating, and so I enjoy looking at human behaviour and psychological rationale behind consumers' purchase decisions for certain products or services over others and the branding.
I like the market research side of things, too, which involves identifying lots of patterns and developing those. Although generally speaking, that area is fairly complicated to understand, in the sense that picking up on subtle cues of people hiding their true motivation as they are actively or inactively trying to hide it.