Launched in 2019, iMayflower (Cultural Development Fund) was designed to build Plymouth’s creative industries and nurture creative people power across the city. Leveraging the Mayflower 400 Culture and Heritage Programme as a platform to launch a sustainable step change in Plymouth's creative economy, it aimed to make Plymouth a more attractive place to live, work and visit.
The iMayflower project has supported collaboration with the Creative Industries across key economic pillars in Plymouth, enabling participants to test and embrace new emerging technologies, particularly in the realm of immersive tech. Moreover, it has been instrumental in connecting individuals and businesses across the city, creating a vibrant ecosystem that continues to thrive. It has been a pleasure to witness the evolution and success of our participants as they navigate through the various elements of the program. Whether that be our students, graduates or creative and cultural leaders in the region.
Professor Chris Bennewith
Executive Dean for the Faculty of Arts, Humanities and Business
Key investment areas included:
- Place shaping – delivering large-scale cultural and creative events to inspire and enrich lives, e.g., the Illuminate light festival, in which the University was a key partner.
- Creative sector business support – growing our cultural and creative sector businesses, with a particular focus on immersive media and digital fabrication.
- Skills and learning programme – increasing the creative and business skills of our young people, communities, graduates and professionals.
- Access to innovative finance – providing accessible startup and scale-up funding for businesses in the creative economy from Creative England, Crowdfunder and others.
Projects
iMayflower (Cultural Development Fund)
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Emily Barrett
KE Specialist - R,D&I Business Engagement (Immersive)
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Professor Chris Bennewith
Executive Dean
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Sarah Holcombe
Knowledge Exchange Specialist
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Rupert Lorraine
Director of The Arts Institute
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Lauren Tenn
Senior Administrator - Equality, Diversity & Inclusion
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Hannah Irwin
Strategic Projects Manager
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Dr Alan Butler
Associate Lecturer
Delivered by a consortium comprising the University of Plymouth, Plymouth City Council, Destination Plymouth, Mayflower 400, Plymouth College of Art and Real Ideas, the project was funded by a £3.5 million grant from the Department for Digital, Culture, Media and Sport’s Cultural Development Fund (CDF), which invests in creative, cultural and heritage initiatives that lead economic growth and productivity.