This two half days online Media Workshop is for research students who want to publicise their work in the non-specialist media. Making the case for your research to the general public through the media has never been more important, and this course will give you invaluable lessons from two very experienced ex-BBC journalists, Tim Grout-Smith and Lily Poberezhska. The course, which has taken place at 40 UK universities, will also help you to build skills that may be crucial to getting grants in the future. Even if you have no plans to talk to journalists, these highly transferrable skills will help you to deal with difficult questions at academic events, convert research findings to business applications and talk about your research to non-specialists. You will learn what makes a good story in media terms, how to spot one in your own work, and how to handle the tensions between scientific/academic and journalistic methods. Then we help you to prepare yourself for a media encounter: dealing with the initial enquiry from journalists, developing your messages, answering difficult questions with confidence and using effective interview techniques for press, online and broadcast media. On Day 2 you will get a chance to practice two on-camera interviews on your research subject to try out techniques learned earlier, and receive individual feedback from us and your peers on your strengths and areas for improvement.
We keep the whole workshop interactive, with exercises and interview practice, and we strive to make it enjoyable as well as practical. We do not believe in learning by humiliation, and seek always to build confidence, not throw you in at the deep end. Every exercise is tailored to your individual research interest. That’s why it is really important that we get a summary of your research in non-specialist language (template provided) at least a week before the session.
“The best skills session I’ve yet attended – many thanks. Application of skills learned at “media training” extends beyond the newsdesk – it is highly relevant to writing PhD thesis/papers and viva voce, too!” Ed Steele, PhD candidate, Marine Sciences, University of Plymouth
“I greatly enjoyed the training; I felt the trainers provided a safe space and provided thoughtful feedback. The questions asked during the mock interviews were tailored to our specific research, and were thoughtful and challenging.” Claudia Brandon, PhD Education, Plymouth
AGENDA FOR THE ONLINE MEDIA WORKSHOP
Day 1
09:15–11:00 Trainers’ introduction. Exercise: introducing yourself to a non-academic audience. What makes a good story? Understanding the Media. Language and Audience. Identifying “newsworthy” elements in your work.
11:00 Coffee break.
11:15–12:15 Initial contacts with the media. How your press office can help you. Exercise: Writing a headline and a summary for a press release on your work. Tips on using social media to attract journalists' attention to your research, and building relationships with journalists.
12:15–13:00 Interviews as an active opportunity, not a passive experience: preparing your messages. Taking control of the interview. Techniques for handling difficult or hostile questions.
Day 2 (participants work in two separate groups/Zoom meetings)
09:15–13:00 (with breaks after each recording round) Exercise: recording of two on-camera/radio down-the-line interviews for each participant based on the information about their research in the pre-course questionnaires.
Applicability: suitable for most research students and research staff.
Course dates and times:
- 2–3 April 2025, 09:15–13:00 each day (online via Zoom)