The global and uncertain risks facing business from environmental, social and economic turbulence has never been greater.
Increasingly businesses are faced with having to transform their entire business models to adapt to these forces or risk irrelevancy or inoperability in future (and current) markets.
This session provided the latest thinking on some key ways business can think about and more importantly, implement, the transformative necessary changes to meet this sustainability challenge.
Audience members were invited to discuss the issues in an extended panel discussion. The audience gained diverse insights into the role of marketing, leadership and marketing leadership in delivering new sustainable business models that not only withstand the challenges facing organisations in the future but will enable them to thrive in the new context.
This event was sponsored by the Chartered Management Institute (CMI) and supported by the Chartered Institute of Marketing (CIM) and Friends of the Earth.