Let's like social science

A social media extravaganza and exhibition
Image supplied by Vertical Plus for ESRC Festival of Social Science 2016 event only (restricted use) as the image contacts the company logo
  • to

    Roland Levinsky Building

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The 'ilikesocialsciences' project aimed to raise awareness of the social sciences to the general public.
With support from the ESRC and the University, the Vertical Plus social media team hosted a three stage project, which asked social sciences advocates (FE and HE students and lecturers) to talk about how their experience of social sciences has influenced or changed their perspective about themselves and the world around them.
Project results were displayed in this 18-day exhibition, which took place before, during and after the ESRC Festival of Social Science.
Stage 1
  • Raising awareness of the event by contacting social science advocates (generally social science students). 
  • Students thought about how the social sciences have changed their lives and how this might be summarised in a few, very short words.
Stage 2
  • Advocates were asked to post or tweet their thoughts or quotes about the social sciences on Facebook and Twitter during a social media day on Wednesday 2 November. 
  • The activity aimed to create specific growth and momentum to entice further advocates to join the project to make it 'trend' or 'go viral'. 
  • It was anticipated that the project team would post over 400 positive messages with advocates posting over 600 positive messages. 
  • Advocates had a chance to win Amazon gift vouchers for participating.
Stage 3
  • Outputs from the social media day were presented as part of an exhibition stand in the Roland Levinsky Building during and after the festival week.
  • The exhibition included postcards with quotes from social science advocates showing the best outputs of the day.
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Biography: David Gadd

David Gadd is the CEO of Vertical Plus – an internet growth company which focuses entirely upon working with brands, projects and companies to help them grow online. He has put together a team of 22 growth specialists from a range of backgrounds all of them working in one way or another to help Vertical Plus clients achieve success.
David is a social scientist making a very successful career in business and owes much of his success to key principles about human behaviour taught during his BSc (Hons) in Sociology and Social Research and then his ten years as a qualitative and quantitative social researcher in Plymouth, London and Australia.
David Gadd, Vertical Plus. Image from Toby Gadd (toby@ico3.com)
 

Biography: Nicole Sage

Nicole Sage is a social media specialist who is a recent recruit at Vertical Plus having graduated in International Business Management. She is a keen online engagement specialist running her own blogs on a range of subjects linked to online social media campaigns. Nicole will be organising the social media part of the project and helping to ensure the project gets the right amount of engagement at key moments.
Nicole Sage, Vertical Plus. Image from Toby Gadd (toby@ico3.com)
 

Biography: Toby Gadd

Toby Gadd is helping to co-ordinate the project internally at Vertical Plus to give him valuable work experience and to use his own social media skills to spread awareness of the project. He is currently undertaking a games development course at City College Plymouth. 
Toby Gadd, Vertical Plus. Image from Toby (toby@ico3.com)
 
 

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