EPIC researchers
Dr Nicole Thomas
and
Dr Amy Rathbone
helped STT investigate current tools available to parents of autistic children, compiling a comprehensive review of behaviour support apps. Dr. Rathbone then took a deeper look at the two most relevant competitors in a thematic analysis, exploring app-specific demographics and recurring themes in 120 end user reviews. The user reviews provided a useful framework for areas of development and improvement in a new digital product. As part of the agile, co-design process, STT also solicited feedback from other parents of children with complex needs to learn more about specific needs and pain points that could potentially be addressed.
With guidance from Challenge Fund manager Ben Hugill, STT secured a £10,000 grant, which enabled them to start working on a prototype of their app. Buzz Interactive in Newquay worked closely with Rachael’s son James and other autistic children to design a basic version of the app, inviting the family to their office for a development meeting. Getting input from their target userbase has been essential for STT at every stage of the process to ensure the app is as user-friendly as possible, and 9-year-old James played a key role in designing everything from the characters featured in the app to the language used in the market research questionnaire.
Throughout their long-term collaboration with EPIC, STT have embraced all the avenues of support available, including an intellectual property audit with Stephens Scown, a referral to ORCHA for accreditation, and industry mentoring from Apollo Health Innovations. Attending events such as Being Agile in Innovation with Belinda Walcock and Perfect your Pitch with AvatarJo has helped Rachael – who has no previous experience running her own business – develop her knowledge and skills.