Frank Loesche

Creative Insight
Frank Loesche Psychology PhD student

I am studying the moment people experience finding a solution to an intriguing and previously unsolvable problem. Since there seems to be a tradition and a tendency to shout out “Eureka” or “Aha” whenever certain types of problems are solved, this is usually called the “Eureka! effect” or “Aha moment”.

I am examining the divergent processes of creative thought in unconscious problem solving. This project includes observations of and interviews with practitioners from different problem solving domains in order to design an more controlled experiment focussing on the unconscious aspects of problem solving.