The course encourages creativity, experimentation and risk-taking, but blends this with a strong emphasis on vocational skills and preparing students for employment. Each project that students undertake has a real-world context, with either fictional or actual clients, audiences and problems to solve.
A 'careers spine' is introduced in year 2, along with placement opportunities, and year 3 has a dedicated five-week module where students research the industry, prepare an employment strategy, develop a brand identity for themselves and apply this to CVs, business cards, social media and digital portfolios.
