In Focus: Digital Culture and Climate Change

Glacier in Greenland, blocks of ice floating in the ocean, seasonal changes in glaciers. climate change. global warming. shutterstock
Understanding and analysing the role of digital media in communicating climate change is critical. Social media platforms can play an important role in raising awareness of the issues but also spread misinformation and encourage echo chambers and polarisation.

In this module

Students will gain a unique insight into the perspectives of journalists, NGOs, industry, and environmental activists in communicating the climate crisis, the most pressing challenge facing the globe.
Guest speakers from the media profession enhance students' understanding of how news agendas are created, and highlight key factors that impact visibility and framing of the issues.
Social media concept
"Very interesting subject matter. Excellent discussion format to talk things through. Theories etc. were explained really well to a group of students from different academic backgrounds and lots and lots of useful resources provided"
This module will give students an insight into a range of multidisciplinary theories and research on the psychology and effectiveness of environmental messaging, which they can apply in a range of professional settings. It will also enhance their digital literacy skills through an advanced critical understanding of the operation of digital media.
Topics covered include:
  • Climate Communication Theory
  • Digital Media Impact and Influence
  • Environmental Activism and Online Media
  • Climate Change Denial and the New Climate War
  • Celebrities and Advocacy Campaigns
  • Greenwashing and Branding Nature

Academic staff

Professor Alison Anderson leads and teaches this module, which is underpinned by her research on media coverage of environmental issues. She is one of the founders of the environmental communication field and a leading international scholar.
Alison Anderson, Professor in Sociology

Professor Alison Anderson

Professor Alison Anderson's most recent research focuses on arts-based approaches to engaging young people with climate change and was showcased in the Green Zone at COP26 climate summit in Glasgow 2021. Her research has featured in The Times Educational Supplement, BBC Radio Scotland, the Financial Times, Der Standard and the Toronto Star.