The Global Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Shaofeng's work contributes towards the following SDG(s):
About Shaofeng
- Deputy Director of Doctoral College
- Professor of Operations Management and Decision Making
- Research Lead - Product and Service Value Chain Group
- Author for book "Knowledge Management: An Interdisciplinary Approach for Business Decisions", available on Amazon (printed and kindle versions). The book is also published in Chinese.
- Follow me on twitter @ShaofengUK, LinkedIn, ResearchGate
Research Expertise
Have supervised more than ten PhD students to successful completion. Some current PhD projects:
- Using social network analytics to enhance business intelligence and decision making in food supply chain chains. Guoste Pivoraite (funded DTA).
- Adoption of blockchain technology for sustainable food security: drivers, barriers and potential solutions for agri-food supply chain in Nigeria . Ruth Goma
- Peer learning to support the creation of closed-loop social value networks in food sharing communities. Xinyi Li (Generation Delta Champion)
- The Impact of effective use of Big Data Analytics on drilling operation’s performance in the upstream of the Oil and Gas value chain. Mohammad Jrakhi.
- Innovative business model addressing the full value circle for technology development in brain cancer diagnosis and healthcare. Aira Ong (Marie Curie Fellow).
- The Impact of sociocultural factors on consumers’ attitudes towards social media advertising and purchase intention within the luxury clothing industry. Lamis Aldawish. (Co-supervisor)
- Analyzing The Dimensions of Relationship Marketing to Enhance Sustainable Competitive Advantage (SCA) in Ghanaian Cocoa Industry, Richard Asante (Co-supervisor)
For a full list of PhD programmes provided at Faculty of Arts, Humanities and Business: https://www.plymouth.ac.uk/about-us/university-structure/faculties/arts-humanities-business/research-degrees
Teaching
At undergraduate, postgraduate, MBA and DBA levels:
- Knowledge management and decision making
- Management Decision Making
- Operations Management
- Sustainable Supply Chain Management
- Business in Context
- Business Intelligence (BI) and Enterprise Resource Planning (ERP) Systems
- Applying Theory to Practice (for DBA degree)
- Research Methods for Business Students
Award from UK HEA:
Higher Education Academy (HEA) seminar series, workshop on "Exploring innovative approaches to experiential teaching and learning in Management Decision Making education".
Contact Shaofeng
Room 405e, Cookworthy Building, Drake Circus, Plymouth, PL4 8AA
+44 1752 585721
shaofeng.liu@plymouth.ac.uk
